On April 26, e-cigarette brands ELFBAR and LOST MARY announced the latest results of their ongoing global actions against counterfeit and illegal products.

According to news from PR Newswire on April 26, ELFBAR and LOST MARY announced the latest progress in their actions against counterfeit and illegal products. Starting in 2021, it supports Chinese officials in cracking down on counterfeit e-cigarettes. So far, 229 factories, warehouses, traders and logistics service providers involved in the counterfeit trade have been closed. In 2022 alone, the two brands launched 118 criminal proceedings against counterfeit product manufacturers, many of which have moved to Southeast Asia.

ELFBAR and LOST MARY said that through a partnership between IP protection pioneers FACT to provide investigation, intelligence and digital forensics; support the British Convenience Store Industry Association's activities to encourage retailers to report to Crimestoppers or their local trading standards team Report illegal e-cigarettes; in addition, it advocates for the establishment of a licensing scheme to ensure the establishment of retailer verification systems.

ELFBAR and LOST MARY said that since September 2022, they have established cooperation with regulatory agencies in the UK, the Netherlands, the Czech Republic, Slovakia, the United Arab Emirates and other markets. In 104 retail stores where illegal products were discovered, tens of thousands of counterfeit ELFBAR and LOST MARY equipment confiscated. In Russia, it has filed a series of trademark infringement cases before Russian courts, receiving 1,217 and 29 favorable rulings for "ELFBAR" and "LOST MARY" respectively.